PewDiePie Says it’s Time to End the ‘Subscribe to PewDiePie’ Movement

The New Zealand mass shooter giving a shout out to the movement was part of PewDiePie's reasoning for ending it.


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  • Sunday, popular YouTuber Felix Kjellberg (“PewDiePie”) put out a video explaining why he believes it’s time to end the “subscribe to PewDiePie” movement that’s gone viral in 2019.
  • While he was admittedly flattered by the support he’s received, Kjellberg was disgusted by how far some people had taken the movement (often depicted as a meme), citing the fact that it had even been mentioned by the Christchurch shooter in his manifesto, which he disavowed.
  • Kjellberg also addressed T-Series, the Indian tech giant who recently took his title for most popular YouTube channel, and said “I don’t want 100 million subscribers to be about beating another channel. I think we’re so much more than that.”

What was started over 6 months ago by his fans in an effort to keep his channel as the most subscribed to on YouTube, the “subscribe to PewDiePie movement” is now being called off by Kjellberg himself, and for objectively good reasoning.

In one of his most recent videos, Kjellberg describes that what “started as a positive movement” was ultimately tainted by the actions of a few “degenerates,” and is no longer what it used to be. He lists everything from his name being spray painted at a World War II Memorial and being mentioned by the Christchurch shooter to “people in the media who have made this about race, politics, or nationality.”

Talking specifically about the Christchurch shooter, Kjellberg said “to have my name associated with something so unspeakably vial has effected me in more ways than I’ve let shown.”


Kjellberg also mentioned that the diss tracks he created in “fun, ironic jest” after T-Series overcame him in subscriber count, is “no longer fun” after the high court in India demanded that they be removed.

Ending with a positive message, Kjellberg said “this movement started out of love and support, so let’s end it with that….I hope you understand my perspective and I ask you kindly to accept it. Thank you for listening.”


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Yvonne Burton